By Simon Frost, 21 March, 2012.

Multi-Screen/Multi-Platform Debate Descends On London

The annual IP&TV World Forum has begun! Find out why I am looking forward to seeing how the industry is delivering on the new multi-screen TV experiences consumers want and addressing the inevitable coalition of broadcast and IP.

The annual IP&TV World Forum event began at Olympia, London and I am looking forward to seeing how the industry is delivering on the new multi-screen TV experiences consumers want and addressing the inevitable coalition of broadcast and IP.

Multi-screen has the potential to become more than just another way to watch TV, it can change the way consumers discover, create, consume and share content.

We are now beginning to realize the vision of the Networked Society; a world in which all devices that should be connected to each other will be, using the cloud to deliver rich experiences with new levels of immediacy.  In fact, Ericsson predicts by 2020 there will be 50 billion connected devices globally and of these, around a third will be video enabled.  We will increasingly see how consumers embrace and integrate multi-screen experiences into their everyday lives.

But how will service providers react to the emergence of the Networked Society?  And how will the market adapt to the challenges set by increased consumer demand for multi-screen television?

These are some of the issues my colleagues and I will be addressing during the conference on Wednesday March 21.  As well as personally discussing the topic of 'Mobile TV Delviery and its Implications on the Ecosystem' at 1.00pm, Ericsson speaking slots include:

A visit to our stand (117) will showcase how we are trying to provide richer and more convenient ways for viewers to consume, share and discover content on more devices.  TV solutions we will demonstrate include:

I look forward to catching up with colleagues and industry friends in London this week and witnessing the moment when IPTV becomes true Multi-screen TV - a new approach to delivering personalized consumer TV experiences that all operators, regardless of their core platform, can embrace.

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Written by Simon Frost

Simon Frost is Head of TV Marketing, Ericsson, driving all aspects of communications and marketing for TV in Ericsson. He has more than 15 years TV experience spanning strategy, business development, pre-sales, solution design and technical selling for operators in all TV market segments, and a worldwide focus.

Simon previously held the position of Head of IPTV Compression, Solution Area TV, Ericsson, driving the strategy and creation of business solutions, as well as technical evangelism to enable Telco operators to both deliver high quality linear TV services, as well as expand into multi-screen TV on all screens for the consumer.

Prior to this role, Simon Frost was Business Development Director for TANDBERG Television. He led the company’s worldwide Mobile TV and Terrestrial TV (DVB-T) business development activities. Previously Simon was Head of Pre-Sales and Systems Architecture for Harmonic EMEA. Before this, Simon worked for Philips Digital Networks, Barco Communication Systems and RE.

Simon holds a BEng Hons in Communication Systems from the University of Portsmouth and is long-term member of the IET.

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